Where Estheticians Learn, Build, and Grow—In and Out of the Treatment Room

Equipping you with practical tools and resources to master the latest treatments, build your business from the ground up, and develop the mindset of a successful entrepreneur and industry expert.

We’ve built a dedicated community of 3000+ Estis

Being a Solo Esthetician is Tough…

You’re not just expected to be an expert in esthetic and the latest treatments, but also to have the entrepreneurial mindset to run a business in all its aspects. From marketing and client retention to managing finances and staying on top of new techniques, it’s a lot for one person to handle—especially without any guidance. 

8 out of 10 Estheticians quit after their first year!

And This is Exactly Why We Started!

We’re here to give estheticians a clear view of real-life experiences, with the guidance and support they’ve always needed, available whenever they need it.

We’re committed to providing our community with up-to-date, reliable information and support, empowering you to make educated decisions for your business. You deserve to feel confident in every step you take, and we’re here to ensure you have the tools and knowledge to succeed.

What We Offer

The Facial Esthetic Manual & Guide

Everything schools don’t teach & more—now in one comprehensive book.

Latest techniques, study materials, and business strategies to help you not only pass your state board exams but thrive as a solo esthetician.

The Business Starter-Kit

130 + Templates & Checklists to streamline your tasks and automate your operations.

This Business Starter-kit helps you stay on top of your game, so you can focus on what you do best—providing exceptional treatments and growing your business.

Esthetician Mentorship Program

Get the support, strategies, and expert guidance you need to grow your business and skills.

Gain access to real-world strategies, personalized support, and a community of like-minded professionals ready to level up with you.

The Creators Behind the Esthetician Mentorship

Maha Chalawi

When I started my journey as a solo esthetician, I quickly realized that while I had the basics, finding reliable, practical resources to run and grow my business was a challenge. Frustrated by the lack of clear, actionable guidance, I spent a lot of time and energy figuring it out on my own — refining my processes, testing strategies, and discovering what really works. 

That’s why I created the Esthetician Business Starter Kit — to give solo estheticians the exact tools and resources I wished I had from the start. This kit breaks down everything into easy-to-follow steps, offering proven templates, checklists, and strategies that empower estheticians like you to confidently build, manage, and grow their business. 

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