When I started as a solo esthetician in 2020, I struggled to get clients and manage my finances. I loved my work, but passion doesn’t pay the bills. I spent a lot of money setting up my business and running random social media ads without a plan—nothing worked.

Out of desperation, I spent hundreds of dollars on online courses promising “quick success,” but it was almost impossible to find reliable courses online that actually helped! It was frustrating to try to figure out what was credible and learn everything from scratch on my own. It was a stressful time, and I felt stuck.

Then came the harsh realization: no one told me the truth about the esthetic business. No one explained that learning the art of facial esthetics alone isn’t enough to make you a successful business owner. Like any other business, you need to be great at managing your finances, marketing your services, selling effectively, and understanding business operations.

Then, life changed. COVID hit, and I had to leave my esthetic career behind when I moved countries. It was heartbreaking to let go of what I was passionate about. But instead of giving up, I poured myself into mastering marketing and business strategies for many years. I fell in love with the process. After seeing the impact these skills had on my own business, I decided to go back to the field I loved so deeply—esthetics—with a new mission: to help estheticians skip the struggles I faced and avoid the mistakes I made.

I took everything I learned from my experience in skincare and social media marketing and published the “Facial Esthetic Practical Manual & Guide” and the Business Starter-Kit in 2024. These resources were designed to make learning practical and enjoyable. After their huge success, I committed myself to empowering estheticians with the real-life skills they need to transform their businesses—because I know firsthand how overwhelming the journey can be.