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Solo Esthetician Struggling to Get Your First 10 Clients?

The Business Blueprint That Guarantees You 10 Regular Bookings

Get The Complete System That Teaches You the Fundamentals Every Booked out Esthetician Has in Place

Is the Esthetician Business Blueprint For You?

YES, This is perfect if you're:

NOT a good fit if you're:

Can I See Reviews From Past Business Blueprint Students?

“If you’re stuck and need guidance and a jump start, this is the place to be. We will help you find your way.”
– Arelis Rivera
“Currently, I am Baby Estie at the beginning of my esthetics training, so applications for some permits and other necessary items will have to wait. However, after watching all the videos, I feel more confident in how to approach opening my place, which I thought must be super hard.”
– Adriana
“I love it that it’s in bite sizes, short and sweet and to the point🙌🏻🙌🏻”

Teuta

“I was feeling stuck and unsure about my next steps… this gave me the clarity, motivation, and support I didn’t even realize I needed.”

– Natalye James

Student Wins

Natalye James

Natalye went from being stuck at 15 clients per week for months to 25 clients per week in just 3 weeks after implementing my Google listing strategies. She said ‘Google listing improvements paying off BIG TIME since implementing Maha’s suggestions – getting actual clients now!’ and went from draining her savings to stable cash flow in under 3 months.

Bella

Before She used to send 300 individual texts sent and receive 1-2 responses (sometimes zero) After implementing my strategic follow ups she saw Immediate bookings from clients who hadn’t been back in 5-6 months
She went from offering discounts to stay afloat to being “slammed” and fully booked at full price.

Arelis

Aly went from complete burnout to fully booked 5 weeks in advance with 5 clients in one week, just 6 weeks after starting the program. She fixed her pricing strategy because she understood the psychology of menu design, allowing her to increase rates while making clients feel like they’re getting more value.

These women were exactly where you are now. Stuck, frustrated, and ready to give up. Now look at them.

The Pattern I See Everywhere

After working with hundreds of solo estheticians:

  • 85% have amazing technical skills but zero business systems for getting clients
  • Once they implement what’s inside the course, their books fill up fast (often 8-12 regular clients within 30 days)
  • They realize they were focused on perfecting their facials instead of building their client base
  • The ones who get the business side right first are the ones who build sustainable, profitable practices

Hi, I'm Maha Chalawi — And I Know Exactly How Frustrating It Is to Have Your Skills But No Clients

I’ve worked with hundreds of solo estheticians who had the same problem: amazing skills, proper licensing, but either haven’t launched yet or have empty appointment books. The talented ones, the ones who give incredible facials, sitting there wondering why they can’t get clients while others seem booked solid.

Here’s what I discovered: it’s not about your facial techniques. The solo estheticians who build full client bases all have the same business systems in place that struggling ones don’t know about.

The pattern is always the same: The successful solo estheticians have client acquisition systems, and the struggling ones are just hoping clients will find them somehow. It’s not about talent or location — it’s about having the right client-getting systems.

I created the Esthetician Business Blueprint because every solo esthetician deserves to know how to get clients consistently. You shouldn’t have to figure this out through expensive trial and error while your bills pile up.

This course covers every system that successful solo estheticians use — from business setup to getting your first 10 regular clients to building systems that keep them coming back. These aren’t advanced marketing tactics; they’re the client acquisition fundamentals that actually work.

Allow Me to Save You Years of Struggle

Get the complete system that takes you from zero to 10 regular bookings.

Introducing

The Esthetician Business Blueprint

The Complete System That Gets Solo Estheticians Their First 10 Regular Clients

The Esthetician Business Blueprint isn’t another random course. It’s the comprehensive system specifically designed for new and solo estheticians who want to go from struggling with no clients to having 10 regular bookings and a growing practice.

Why The Blueprint Works When Other Courses Don't:

  • Jump straight to advanced tactics without teaching fundamentals
  • Assume you already know the basics
  • Give you random tips without the complete system
  • Focus on quick fixes instead of lasting foundations
  • Generic advice that doesn’t work for esthetics businesses
  • Leave gaps in your knowledge that hurt you later
  • Specifically designed for new solo estheticians to get their first 10 regular clients
  • Assumes you’re starting from zero and need the complete system
  • Focuses on building a foundation that supports long-term growth
  • Esthetics-specific strategies based on working with hundreds of businesses
  • Creates the solid base that makes everything else actually work

What if...

You're a solo esthetician but struggling to get your first clients...

👉 This is exactly what I see — skilled estheticians trying random marketing tactics without the fundamental systems. Once you learn the complete fundamentals that successful solo practices use, getting clients becomes predictable.

You're ready to launch but overwhelmed by everything you need to do...

👉 Skip the expensive trial and error. Learn the complete fundamentals system from the beginning. Build your practice on the proven foundation instead of hoping clients will just find you.

You're worried this is too basic for your situation...

👉 The fundamentals covered here are what successful solo estheticians have mastered. Getting clients isn't about being advanced — it's about having the right fundamental systems in place. Many skilled estheticians discover they've been focused on perfecting their technique instead of mastering the business fundamentals.

Unlike generic business courses that ignore esthetics-specific needs, expensive business coaching that’s out of reach for solo estheticians, or scattered free content that leaves costly gaps, this teaches you the complete fundamentals at a fraction of the cost.

Your 4-Module Blueprint to Get Your First 10 Regular Clients

The Blueprint course that covers everything you need to launch properly and get your first 10 clients — the same foundations I make sure my successful clients have in place.

MODULE 1

Professional business foundation that saves you thousands in mistakes

MODULE 2

Price for Maximum Profit (Never Undercharge Again)

Confident pricing that maximizes profit while staying competitive

MODULE 3

Polished, professional studio setup for under $3,000

Get everything you need to look established and professional without the massive upfront investment.

MODULE 4

The 0-10 Client Roadmap (Your First Month Strategy)

10 paying clients booked within 30 days using my proven system
  • The 3-strategy framework that keeps customers coming back without constant discounts
  • Loyalty programs that increase profits instead of eating into them
  • Simple tracking systems using tools you already have
  • 4 types of high-impact, low-cost rewards clients actually want

Every template, script, and checklist you need is included - just copy, customize, and implement.

Your Investment Pays for Itself

Stop Undercharging

Increase facial price by just $15 (from Module 2 pricing strategy)

$15 x 10 clients/month

$150/month $1,800/year additional revenue

Prevent Setup Waste

Studio setup guidance saves average $800 in unnecessary equipment purchases (based on student feedback)

Faster Client Acquisition

Get to 10 clients 60 days faster than figuring it out alone

10 clients x $90 average service

$900 additional revenue

Total First-Year Value

$3,500+ in saved costs and additional revenue

Your Investment:

$350

ROI

10x Return in Year 1

Get Blueprint and Receive 6 Advanced Materials Worth $500 — FREE!

Digital Facial Esthetic Guide

Exclusive bonus
The comprehensive technical guide that my clients use to maintain excellence — because strong fundamentals include mastering your craft.

FREE — Included with The Blueprint!

Business Starter-kit

Exclusive bonus
Every template and checklist you need for your business foundation — startup checklists, pricing calculators, competition analysis frameworks, consultation scripts — all the tools that support your solo business.
FREE — Included with The Blueprint!

3-Month Growth Membership Discount

Exclusive bonus
Get 20% off our Growth membership.
FREE — Included with The Blueprint!

Professional Client Management Forms

Exclusive bonus
The complete client management templates — intake forms, treatment plans, post-care instructions.
FREE — Included with The Blueprint!

Brand Guide

Exclusive bonus
The branding guide I use with solo esties to create cohesive, professional positioning that attracts ideal customers.
FREE — Included with The Blueprint!

Lifetime Access + Updates

Exclusive bonus
When I update the course content based on new insights, you get them automatically — your foundation stays current with my latest update.
FREE — Included with The Blueprint!

But What If...

"I'm not tech-savvy enough"

👉 Every lesson includes screen recordings showing you exactly where to click. If you can watch Netflix, you can follow these tutorials.

"I don't have time"

👉 The course is designed for busy estheticians. Each lesson is under 10 minutes, and you can complete the entire system in just 30 days working 1 hour per day.

"I've tried courses before and they didn't work."

👉 Those courses probably skipped the foundation entirely. This isn't theory or tactics — it's a step by step course to get you from 0 to 10 clients.

Only 50 Spots Available for the Blueprint Course

Regular Price: $497

Blueprint Price: $350

(Save $147)

Learn the same fundamentals my successful clients have mastered, for a fraction of the 1:1 cost.

Complete Your Business Blueprint Course With my

100% Money Back Guarantee!

I’m so confident this system will work for you that if you don’t book at least 6 new clients using this system within 30 days, just email me with your completed coursework before midnight by day 29. We’ll refund you, in full. No fine print, no hidden fees, no hard feelings.

Please note: If you don’t submit your completed coursework by day 29, no refund will be issued.

Frequently Asked Questions

Forever. Plus, when I update the course content based on new insights, you get those updates automatically.

Both. This teaches the fundamentals that every successful solo practice needs — whether you’re just starting or have been struggling to get clients. If you don’t have a full client base, these fundamentals will help you get there.

This system works worldwide. You will be able to adopt the business setup and marketing strategies for your specific location.

Other courses teach random tactics or assume you know the basics. This is the complete fundamentals course that successful solo estheticians have mastered.

That’s exactly why I created this. Every esthetician deserves to learn these fundamentals, not just those who can afford premium consulting. You get the complete course system that teaches these fundamentals step-by-step.

"If you're an esthetician looking to level up and need someone in your corner who truly gets it, I highly recommend this program. It's been a total game changer."

– Natalye James
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